Konnecting With John Q. Public

First Joe visits Costco, then Obama appears at K’nex. Because how do you talk to Americans? Through their brands.

(We’re also happy to entertain your thoughts on Obama’s headdress, one of the better halo shots in a while.)

— Karen Hull

More Joe at CostCo

(photos: Susan Walsh/AP caption 1: President Barack Obama waves after speaking at the Rodon Group, which manufactures over 95% of the parts for K’NEX Brands toys, Friday, Nov. 30, 2012, in Hatfield, Pa. The visit comes as the White House continues a week of public outreach efforts, while also attempting to negotiate a deal with congressional leaders. caption 2 via NatJournal: Biden shows off his Costco card with Costco co-founder Jim Sinegal.)