The New Yorker Romney/Ricky "Dog on the Roof" Cover – Why it's Burning More Rubber Right Now

The New Yorker Romney/Ricky car roof cover – why it matters right now:

Of course, the cover is damning for two “meta-reasons”: 1) it cements “pooch on the roof” as a central flaw in the Romney persona. 2) It mocks all those ads showing Romney behind the wheel and claiming some kind of connection with Detroit, the auto industry and, especially, America’s working class.

Why it’s deadly RIGHT THIS MINUTE, however, is because of “the new Romney” product model being rolled out this morning with the hopes of pitching a warmer and fuzzy Mitt.

Here’s the blah, blah this morning from Mike Allen’s sheet:

ROMNEY TO PUSH SOFTER SIDE IN DAYS AHEAD – WSJ A4, “Romney Taps Town-Hall Connection: Public Forums Will Play Bigger Role in Shift to Show Candidate at His Best,” by Sara Murray: “The campaign has rolled out a new slogan, ‘More jobs. Less Debt. Smaller Government,’ and has given town-hall forums a more prominent slot on the schedule. Aides acknowledge these Q&As are riskier than rallies because they are harder to script, but they also provide an opportunity for voters to tease out what makes Mr. Romney tick. The campaign is looking to bring onstage the kind of empathy Mr. Romney often shows in private.”

Talk about a hit-and-run through that intersection!

via: Coverjunkie via The New Yorker

(illustration: Bob Staake)