BP CEO Hayward Trying not to Step in it

Getty photographer John Moore, a favorite here at BN, scores the photo of the day, if not the week, or month — as far as guilty corporate portraiture goes.

Although there are various elements in the photo worth discussing, which I hope BAGreaders will, the most revealing element here, considering Mr. Hayward’s over-the-top “I feel your pain” PR exercise yesterday, is: at all cost, do whatever you can to keep from getting any of the sh*t on yourself.

(caption: BP CEO Tony Hayward’s (C) shoes are checked for oil after he walked an oil-stained beach on May 24, 2010 at Port Fourchon, Louisiana. Hayward said that BP is doing everything possible to clean up the massive oil spill still gushing into the Gulf of Mexico. Officials now say, however, that it may be impossible to clean the hundreds of miles of coastal wetlands and islands affected.)